The guidelines on this project were very clear: we were asked by the client to create a signage solution that would be easily seen while still adhering to their brand guidelines. As the official sign vendor for Cage au Sport, we knew what we had to do. To make their sign easily recognizable, we combined a channel letter design with different sizes of letters mounted on a backing box. Seeing as this brand is extremely popular in the Quebec region, we wanted to ensure that their message was clear to patrons as well as passersby.